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CUSTOMER-DRIVEN EVENTS AND PROMOTIONS A SHIFT IN THINKING… CUSTOMERS ARE MORE INVOLVED IN THE PRODUCTS/SERVICES YOU PROVIDE Robin Hovey-Stapp, Senior Marketing Coordinator Amy Leon, Senior Marketing/Events Coordinator Erin Holley, Marketing Coordinator/Events
Why Develop a Promotion/Event? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*IMI International **eMarketer ***Jupiter Research: Online Privacy Report
Establish Your Objectives ,[object Object],[object Object],[object Object],[object Object]
Lay the Groundwork ,[object Object],[object Object],[object Object],[object Object],Do Research Identify Your Target Market BE CREATIVE!
Develop a Plan and Theme ,[object Object],[object Object],[object Object],[object Object]
Develop Your Messages ,[object Object],[object Object],[object Object],[object Object]
Choose Your Delivery System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customers Are Engaged Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&NR=1
Evaluate, Evaluate, Evaluate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study ,[object Object],[object Object],[object Object]

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